Author’s Note: This is a creation of imagination, but I don’t know what stops it from becoming real news.

DIGG spokesman yesterday, Thursday, 7th May 09 , said that they are implementing a new strategy which until now was in beta and inside its labs. According to new strategy they have tied up with certain websites like Cracked.com, XKCD.com, and CollegeHumor.com, whose story can’t be anymore submitted by any diggers. . It will be automatically assigned to any digger who has submitted more than 100 stories but haven’t been able to make anyone popular.

They believe this will help in stopping diggers from wasting time that goes waiting and refreshing for the next story. Also it has become a kind of cartel where certain diggers only get to submit the story. So, according to DIGG, the strategy will help in breaking the cartel and further promoting digger believing their own power and enjoying the appreciation. It will further promote the diggers to go and hunt the web for interesting stories then focusing mainly on few sites.

DIGG also have bought a new style of marketing plan with its premier partners, which may help its unbalanced balance sheet. The present system of shortening URL to this: http://digg.com/d***** will become an adspace, which can be bought by companies. For example IBM will be advertising on XKCD.com cartoons and the shortened URL will be like this: http://digg.com/IBM-1. Also the logo of the marketing brand will be placed in its recently launched diggbar. The premier partner will have share in the revenue, but the proper details has not been disclosed.

It is also rumored that it is in talks with other websites that constitutes the majority of DIGG popular stories; for example Telegraph.co.uk, PCworld.com, TechCrunch.com, Onion.com.
DIGG has also changed its submission process where earlier there were two steps, first submitting the URL of the story and its headline with other description and then checking whether it is a duplicate; now there will be only one step, the first one. After submission the digger will be shown the list of possible duplicates, and if s/he believes that the story is duplicate then the digger can remove the story within 3 minutes, after 3 minutes the story can’t be removed.

If these plans succeed then DIGG may capture more of social aggregator market of which it is already the king; and may also open a revenue stream for URL shorten services which until now has been just cash burners.